About the opportunity
We are looking for a talented mind who has the ability to analyze and maintain the reports and plan the strategies on a day-to-day basis based on the performance of the campaign shoot-up. A keen learner who wants to build a career in the digital marketing space. We have an opportunity to learn the depth of various channels and play a key role in the delivery process hence driving results.
Role and Responsibilities
- Asset Creation and generation of dynamic email templates, Understanding the content and compliance matrix of design across channels.
- Creative Analysis and testing
- Develop an in-depth understanding of marketing KPIs across channels. Understanding of terms like ECPM, CPC, CPL, EPL, etc.
- Set up and Manage Tracking Mechanisms: Work with developers & IT to implement new tracking tools and ensure they are working properly on an ongoing basis.
- Planning, Scheduling, Managing, and Analysing, reviewing the performance of campaigns in order to gather information and insights for better Campaign Planning and Strategic decisions.
- Standardised Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop, and produce ongoing reports and dashboards to support the business.
- Partner with the data automation team to define target list segmentation for campaigns while maintaining data hygiene.
- Strong understanding of warm-up, data segmentation, and utilization, and understanding relevant reactor and data lake, etc.
- Having knowledge of multiple (at least two) channels and setups to move to specialist, technical, or media planning track creating channel marketing strategy and process.
Requirements
- Excellent written and verbal communication skills, and interpersonal and collaboration skills.
- Basic Knowledge of Digital Marketing
- Knowledge of Intermediate level of MS Office and HTML
- Comfortable with Data and Number
- Experience - 3-4 Years, Team Handling Experience of min 1 year